Inside a Bilateral Cricket Series: Branding That Reaches Millions

When two nations meet for an ODI or T20i series, the cricket is only half the story. Behind every boundary and every replay is a carefully planned branding operation — one that turns a few weeks of sport into a nationwide, and often global, brand stage.

At Adtouch, we have powered ground rights and branding for series featuring Sri Lanka, Australia, New Zealand, Pakistan, India and Afghanistan against Bangladesh. Here is a look at how it comes together.

It Starts With Ground Rights

Ground rights are the foundation. They give a brand controlled visibility across the physical venue and, crucially, inside the broadcast frame — the perimeter boards, sight-screens and presentation backdrops that the camera cannot avoid.

A single well-placed perimeter board can appear on screen thousands of times across a five-match series — reaching audiences that no single ad slot could match.

Where the Real Value Lives

• Perimeter & LED boards that live inside every replay and highlight package.
• Presentation-ceremony backdrops seen at every toss, award and interview.
• TV, radio and press rights that extend reach far beyond the stadium.
• On-ground activation zones that convert attention into engagement.

Execution Is Everything

None of it matters without flawless execution. Boards must be printed, transported and installed to broadcast spec; branding must survive weather and long match days; and every asset must be documented for post-event reporting. That end-to-end delivery is what separates a good series activation from a forgettable one.

The result, done right, is measurable: brand recall that climbs, audiences that engage, and a property that both the sponsor and the sport want to repeat.